If you are a beginner and somehow managed to build a website, for your brand promotion or blogging, then the next step is to ensure the success rate of the website.
The first and the most important step in having a high performing and effective website is using a quality tool.
It let’s you know about the performance of your website and with that information you can improve the effectiveness of your website.
Analysing the website is the key factor in measuring the success of website and Analytics tool will help you in this!
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What do Analytics tools do?
Let us assume that you’ve launched a website keeping in mind all the things required for a successful website.
Now at the end of the day you’ll need to find out how many people are coming to your website or a blog or a landing page and how many people are actually spending how much time.
What are the pages being viewed, how many people are contacting you, how many people are registering on your website or a blog or a landing page.
This is what analytics tools do and since you should have the complete information so that you can actually take informed decisions based on the analytical reports and go on continuous improvements to drive more and more traffic.
Website Analytics Tools
Everything we do online generates data. Web analytics tools simply represent the data behind the website.
These tools allow you to view that data and often organize it into various reports with different breakdowns.
These reports enable you to understand who is viewing your site, how many people are using your products, how long visitors are staying on your pages and many more things.
With the help of these deep insights you can make more informed decisions about your website and strengthen its performance.
Lets us understand in brief some of the terms included in the reports by web analytics tool and how they help you in analysing the success of the website-
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Website Metrics
You probably have a lot of objectives with your website, including hitting certain traffic and sales numbers, but you really can’t have an objective unless you can measure how you’re performing.
We are listing five basic website metrics that you and everyone else should know.
visits
First on our list is the most basic website metric: your visits. Visits show how many people are coming to your website.
Keep in mind that this includes new and returning visitors, but this is a great baseline metric so you can see how traffic ebbs and flows throughout time coming to your site.
page views
Second on our list is a closely related metric to the number of visits, and that is your page views.
In a nutshell, page views really sum up the number of times people come to a specific web page on your site.
Now this is a really helpful metric to track because then you can see over time which of your pages are most popular and which are least popular, and of course you can optimize accordingly.
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traffic sources
This metric tells you where the website traffic is coming from to get to your website.
You can see what percentage is direct traffic,traffic that comes directly to your website, or you can see where the referral traffic is coming from.
So are you getting traffic from Google, Yahoo, or Bing, or from other websites on the net that’s just sending people your way.
referring keywords
The fourth metric in your analytics tool is your referring keywords. In other words, what keywords are driving traffic to your site?
This is a great way to help see how your SEO efforts are going and, more importantly, see which keywords you need to optimize for throughout content on various web pages of your site
bounce rate
Last but not least, your website’s bounce rate. Now a bounce rate tells you how many people or what percentage of people are coming to your website, seeing one page and then leaving.
Bounce rates will vary across different pages of your website, but it can and will tell you if the information presented, especially on your homepage or landing page, is actually valuable and relevant.
If it’s not, feel free to go back, make changes, and see if that bounce rate goes down.
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Lesser the bounce rate, better your website performance!
Keep these basic metrics in mind every time you log into your analytics tool.
Google Analytics is one of the famous and widely used analytics applications.
It helps you to see the exact number of traffic, sessions, views, clicks per rate, relevant search terms or keyword which directly measures the success and performance of any website.
Conclusion
Using these metrics, you can make data driven decisions and understand whether to adapt your website design, marketing strategy, products and more key aspects important for the success of your website.
These changes can help you to best suit your customers’ needs, thereby growing your business.
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Hope you enjoyed reading this article about Which tool helps you measure the success of your website?
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