When using analytics, what do you understand by the term ‘conversion’ ?

When using analytics, what do you understand by the term 'conversion'

Conversion is the place you need to go in Google Analytics to see your goals and transactions.

It’s an important section because it tells you what’s converting and what’s not. At the end of the day conversion is all that matters.

Google conversion an important section in Google Analytics, pretty complex one if you dig into the intricate details but for the beginners we will keep this article simple and straight to the point.

What do you understand by the term 'conversion'

Conversions are used to report on the most important actions taking place on your website or in your app.

It is the percentage of your site visitors who have performed a desired Action or goals set by the website owners such as:

  • Completing a purchase
  • Downloading an eBook
  • Subscribing to a newsletter
  • Completing a form on your website

Conversion rate is calculated by dividing the number of conversions by the complete number of those visitors.

All you have to do is set the goals and then you’ll be able to track and know how well your website is doing in specific areas of your interest.

Goals in Google analytics

In Analytics, you can there by going to the left navigation and then click on conversion after that goals.

Goals is an important section of Google Analytics and the first thing you’ll see here is the need to set up goals.

This is for those who haven’t used this before, so let’s click on set up goals and goals are a section inside of the administration in Google Analytics.

With Google Analytics you get up to 20 goals that you can set for each view. So if you have three views, you can think of it as you have 60 goals.
But for the most part let’s just focus on creating our first goal and trying to understand what goals mean in the context of Google Analytics.

Let’s start with a new goal. Here you can find the templates that Google Analytics has created for its users and that makes your work pretty simple.

There are certain templates so you can choose from a variety of built-in templates for goals or you can create a template of your own.

If you want to start with something that Google has created for the users, you can select from the given list.

For example to place an order or in some cases your goal can be making users create an account or it could be subscribing to a newsletter.

These are all examples of goals basically high level, you have set these goals and obviously the user goes ahead and complete the goal that’s have been set by you.

It’s all up to you how simple and generic you want your goal to be.

Types of Goals

There are four different types of goals in Google Analytics which are mentioned below-

Destination Goals in Google Analytics:

The first and the most simple is the destination one, which means if a user reaches a certain HTML page or a particular page that’s when the goal is fired and achieved.

Duration Goals in Google Analytics:

We also have a second type which is duration and that is if you are able to engage the user for a particular period of time.

Let’s say you have a web page and every time a user spends 15 minutes or more on a particular page or probably on the whole website.

So you have fired a goal and this could be a type duration.

Pages / Screens Per Session Goals in Google Analytics:

Another goal type in Google Analytics is pages per screens per session. It means if your user have seen some number of pages within his visit then it’s also a kind of goal.

Let’s say he or she visits five pages or more that’s when you can consider this to be a goal so you can go ahead and select that.

Event Goals in Google Analytics:

Lastly we have events, it means that if you have created an event on your web page like clicks on the play button of a particular video that you are trying to promote then you can put an event on that particular video click.

Whenever that happens you can trigger the goal and make it succeed!


Every website has a goal, but it is useless if you have no idea about how many people are completely that goal. This is only possible if you know about conversion. It let’s you look at trends and fluctuations, spot opportunities, and intervene if there are sudden drops.

Hope you enjoyed reading this article about When using analytics, what do you understand by the term ‘conversion’.
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