What is Google analytics?
Google Analytics is a very simple tool which helps you see everything that’s happening on your site with the help of which you can see how your site is performing so that you can take steps to improve it.
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What Google Analytics show?
It shows things like how many people are visiting your site and where are they coming from? Are they coming from google, Facebook or twitter. How much time they’re spending, then the most visited pages and the real-time statistics So, all these things look super exciting, right?
Steps to install Google Analytics on WordPress
Step 1: Create a Google Analytics account
Now, the first step Is to create a Google Analytics account So, first let’s go to google search engine and then type google.com/analytics and then press enter key.
Now click sign-in and then click analytics Now sign-in to your google account then click Sign Up Now, fill-up the form So, first enter the account name Just enter any name for your account then your website name and it’s URL then choose your industry and the time zone
Now, keep all the options checked and click “get tracking id” and then click “I Accept”, So, now our Google Analytics account is ready now, the next step.
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Step 2: Install Google Analytics Plugin on WordPress
So to do that, let’s go to our WordPress dashboard and then go to plugins and click add new and search for a plugin called Google analytics dashboard Now, when you find it just click install now and then click activate, So the plugin is now activated.
So, after this plugin is installed you’ll see a new item called Google analytics So, just go there and click general settings Now, click authorize plugin and then click get access code.
Now, Google will ask for your confirmation So, let’s click allow and copy the code and then paste it in the box then click save access code Now, this information shows that the website is now linked to Google Analytics So, let’s click save changes.
So now, we have successfully connected our analytics account with our WordPress website. So from now onwards Google Analytics will start tracking all the visits to your website.
To see the number of visitors just go to your dashboard where you’ll find a new section called Google analytics dashboard So from here, you can get a quick overview of the traffic of your site.
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Now to get the complete information of your website we can go to the Google Analytics website. So, let’s go to the Google Analytics site.
Now, from this Left side menu, You can get the complete information about your website In “Audience section”, you can see the information about your audience.
And in the “Acquisition section” you can see from where your visitors are coming from and from “Behavior” You can see their behaviour like how much time they’re spending on your site, the top pages and many more.
And then from the “Real Time section” you can get the real-time statistics like the number of people who are looking at your site right now.
So, this is how you can install and use Google analytics on your wordpress site Now, if you don’t have a WordPress site you can learn how to create it just by reading this article. So that’s it!
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