Search engine optimization referred to as SEO is a process that you follow to get more traffic on your website. It is the planning, outlining and implementing steps required to improve search engine rankings.
It isn’t an instant process and you should never expect immediate effects, but the first steps you take after launching a new site can have a great impact on the site’s ability to rank itself on Google.
In this article you are going to learn about the first step in Search Engine Optimization process for your website. We are also including some other important factors.
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Keyword Research
While purchasing the domain name, select the one which has the keywords related to your website.
For example if your website is about information on exams and results go for the domain names like examupadte.com, onlineresults.com so that when user go for these keywords your website link will appear on top.
It makes the visitors hop onto your post and will also increase the ranking of your website by Google.
Since web browsers use keywords to filter the results, it’s really really important to make sure that you know how to use the keywords in your content correctly.
Also don’t forget to use relevant Keywords in Your Meta Description (It is a description of what your page is all about)
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How to perform keyword research
The fastest option to get some good amount of keywords is Google suggest. It gives you suggestions based on the words you are typing even before you hit enter.
These suggestions are based on the searches that most people perform when looking for that particular product or service you’re selling.
There are also many keyword research tools available which can help you in your research.
Content Creation
1. Create content which can rank on Google
You can do this by finding what people are searching for in their browsers. Google gives preference to those websites which are giving the best content to it’s users.
2. know Your Target Audience
Choose the people who you want to reach and then select the topic of your article accordingly including keywords. You need to think what your audience might have in their minds when they are searching for that particular topic.
3. Write Easy to Read Content
To make your content easy to read add headings and highlight them. Add pictures related to the content as it makes your post look more attractive and let you grab the attention of the reader as pictures speak more than words.
4. mention Meta Tags
Write content that people like to read, and make sure that meta-information is provided to help Google understand the copy better.
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Backlinks Creation
A backlink is another important aspect of SEO optimization. Backlinks are created when one website links to another website.
For example, if a gadgets site (Website A) links to a blog post comparing the best mobile phones (Website B), the mobile phone website receives a vote of confidence – or backlink – from the mountain climbing site.
These are also called “inbound links” or “incoming links.”Backlinks are important for SEO because they inform Google that some another resource finds your content valuable enough to link to it within their own content.
If many sites link to the same web page then it is inferred by Google that a particular web page is worth reading and thus it will give preference to that page over others of a similar topic.
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Hope you enjoyed reading this article about First Step in SEO (Search Engine Optimization) Process for the Website.
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