There’s no doubt in the fact that almost all businesses, sooner or later, will include digital platform in their marketing activities.
And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into digital marketing jobs.
Since the boom of internet, it has become easier to advertise any brand or product as smart devices are in reach of every other person.
So more and more companies and brands are now dependent on digital sources, making digital marketing job as one of the most demanding career option in the present scenario.
Highest Paying Digital Marketing Jobs in India
- Digital Marketing Manager
- Search Engine Optimizer
- Social Media Marketing
- Web Developer
- Content Marketing
- Email Marketing
- Search Engine Marketing Specialist
- Automation Expert
- Paid Media specialist
- Data Analyst
Digital Marketing Manager
They are responsible for the strategy and implementations of brand’s complete digital presence.
The key goal of digital marketing manager is to promote a business’s product while increasing their sales cost-effectively.
One should have a 5 years+ experience with the required certificates.
Search Engine Optimizer
SEO refers to the process of improving the quality of website or webpage so that it can rank on the search engines.
Search Engine Optimizer has to analyse, review and optimize website using organic SEO techniques.
They also need to create content which includes effective keywords for increasing website traffic.
A web developer is the one who analyzes the needs of the customer to ensure overall positive user experience that includes content, graphics, navigation and creative webpages for the entire website.
Mostly web developers need to have some knowledge of computer software, HTML coding and logo designing and some more experience which he uses to achieve business goals.
Social Media Marketing
As the name suggests, social media marketing is all about managing company’s presence across all the social networks including Facebook, Instagram, Pinterest etc.
Marketing Specialist also design and execute complete Social media strategy.
Content Marketing is one of the most important task in digital marketing. It involves creating effective and precise content for the online world.
One has to work on various tasks like managing blogs, video creation and distributing it across different relevant channels to attract audience and increase website traffic.
Email is one of the oldest form of marketing that all of us have been using, and it still remains one of the most valuable marketing strategies in the digital world.
An Email marketer has to focus on building an email list, creating customizable emails as per customer interests, and nurturing leads through written communication.
An Email marketer need to run end-to-end campaigns, create newsletters, and keep the customers updated about new products to promote the brand and increase customer acquisition.
Search Engine Marketing Specialist
They are responsible for all the ads that are displayed through search engines and all over the networks.
If you have great analytical skills and you love playing with numbers then search engine marketing could be a great choice for you.
A Search Engine Marketing Specialists strategies Ad campaigns, the targeting, the budget, and the bidding to ensure that the ads reach the right people.
They write compelling and attractive ad copies that make the viewers engage with the Ads. They also monitor the performance and make adjustments accordingly.
In Digital Marketing automation they use software and AI to automate digital marketing activities.
In future companies will move towards automating repetitive tasks such as email marketing, social media marketing, and even ad campaigns.
As the technology of marketing automation improves, digital marketers who are skilled in these tasks will be in high demand.
Paid Media specialist
A paid media specialist brings in traffic to your web portals via online advertising on social Media platforms like Facebook, Instagram, Google, etc.
They need to be quick in choosing the platforms would be best for reaching their audience.
Every digital team needs a specialist in paid media which is need of the hour.
Hence, paid media is unquestionably a flourishing digital marketing career in 2021 as 60% of the marketing budget will just be allocated to digital spending.
They have to collect information from various sources and interpret patterns and trends to improve business.
Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills.
Analytics tells a company if they’re on the right track and thus gives them an understanding of what’s working and what’s not.
Digital Marketing Jobs in India
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